TIP OF THE MONTH
(August 2003)
 

Your Key to unlocking more sales

Sales Tip

The Cost of Waiting

                        The cost of waiting to buy long term care is a important point to illustrate if someone wants
                to wait.

Point #1    Your health ... Right now today you are healthy and can qualify for coverage. At any time
                from this moment forward your health could change and you could no longer qualify for coverage
                regardless of the amount of premium you are willing to pay.   

Point #2     Cost ... Every year, on your birthday, the cost to buy a policy increases. If your 58
                and wait until age 65 to buy a policy the cost is 50% higher. If you wait until age 72 the
                cost is 158% higher. As you can see the cost waiting is expensive. Regardless of the number
                of years you would pay for coverage, the total cost will always be less than one year of care.
                                   

Product Tip

         Equity Index Annuities with a first year bonus (BIA's) are big sellers at index annuity companies.
         BIA's accounted for over half of the total index annuity sales in the first half of 2003. One of the
         best products is the Premier Plus Annuity from American Equity.

        Why the Premier Plus?   

    -    6% Premium bonus on the initial premium. (1st year yield 9.45%)
    -    Minimum guarantee is 3% on 100% of the premium.
    -    Diversification with 4 strategies: S & P point to point, S & P monthly average,
         Lehman Brothers U.S. Treasury and the  Fixed Account.
    -    Competitive Compensation. 
    -    100% of your principle back in 4 years after charges (eliminates fear of locking up money to long)
    -    Full account value at death (no surrender charge)
    -    Nursing care and terminal illness riders.  

                   

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